Aquila Consult

Aquila Consult

If you would ask someone what a sales role is all about, you’ll probably hear something like: understanding customer needs, building rapport, conveying value, closing deals, fostering relationships. And of course that’s all true. Still nowadays we believe sales is so much more. Sales has evolved from transactional to service oriented to – nowadays – value selling.

At these three levels of selling, we interact with our customers:
1. Traditional transactional selling
2. Service oriented selling
3. Selling business value

How our clients react:

I was trained by Willem when joining the management ranks back in 1998. Luckily, I have had the ability and pleasure to provide my management team with the same positive experience since then. Willem is great in making people feel at ease in a training, to quickly adapt to circumstances or changing situations while sticking to the learning goals. The right balance of theory and relevant case studies/exercises make this a great and fun experience. Everybody, with no exception, comes back energized (and wants more).
COO
Software Development Organisation
I had the chance and privilege to get to know Willem as he facilitated a course on leadership for our senior management group. His personality, experience and charisma stand out rapidly as he was able to coach and makes our senior group seamlessly and naturally reflect on key areas for improvement of their management style. I sincerely strongly recommend Willem interaction and energy if you need a professional & proficient consultant to intervene on Leadership / Management / Sales Performance matters.
Global Sales Director
Hardware & Software Partner for Fashion, Automotive and Furniture Industry

Our programs are around:

Salespeople receive the most training of any profession and for a reason. The sales role is one of the most demanding jobs available, often underestimated. It’s crucial to stay up to date and challenge capabilities and mindset.

The document “The Hourglass Approach” gives you a deeper understanding of our picture of an effective sales role in today’s market. Sales is so much more than understanding the needs of the customer.

Tailormade Approaches

We build tailormade approaches and have facilitated sales programs in a huge variety of markets around the world.

From Fashion to IT, from Engineering to Pharma, from FMCG to Finance, from Consultancy to the Chemical Industry and so much more.

A recent client states:

Willem and I have built up the "Sales Academy" in collaboration with a growth towards "Value Based Selling - supporting customers in growth of their business potential". Creating the fundament towards where we are now, Willem has been involved and has made suggestions, coached, and gave (un)requested advice. Willem is a professional, loyal, and flexible partner, I truly recommend.
Manager of Sales
Leading European supplier in retail, food industry and food service

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