At these three levels of selling, we interact with our customers:
1. Traditional transactional selling
2. Service oriented selling
3. Selling business value
Salespeople receive the most training of any profession and for a reason. The sales role is one of the most demanding jobs available, often underestimated. It’s crucial to stay up to date and challenge capabilities and mindset.
The document “The Hourglass Approach” gives you a deeper understanding of our picture of an effective sales role in today’s market. Sales is so much more than understanding the needs of the customer.
We build tailormade approaches and have facilitated sales programs in a huge variety of markets around the world.
In a world where climate change plays a growing role, you can show your stakeholders that they can trust the future and (financial) stability of